Reach Nearly 28,000 Affluent Local Readers Twice a Week
Leander Scoop & Round Rock Scoop connect your brand with highly engaged, upper-middle-class families who care about local life.
Audience scale, quality, and engagement
Hyper-local reach across affluent, family-focused communities.
Coverage areas
A trustworthy, positive brand that readers love
We focus on what locals care about most — restaurants, events, and unique businesses — with a fun, easy-to-read voice.
Hyper-local, highly engaged, affluent audience
Upper-middle-class families, primarily female readership
Content only on what readers love — restaurants, events, unique businesses
No crime. No politics. 100% brand-safe, positive voice
Why local brands choose the Scoop
Professional creative support, high engagement, and audience fit that drives ROI.
Reach the exact communities that match your business footprint.
Upper-middle-class households with high purchase intent.
50%+ average open rates drive attention to your message.
Brand-safe content that readers enjoy and share.
We can help with copy, design, and placements.
From single ads to packages and exclusive annual partnerships.
Wilco Apartment Locators
Goal: Increase local leads. Result: Significant increase in inquiries and conversions after newsletter ads.
Campaign Overview
- Goal: Increase local leads
- Tactics: Sponsored placements in Leander & Round Rock Scoop
- Results: Significant increase in inquiries and conversions
"The Scoop campaigns gave us consistent local leads and real conversions. We'll be back."
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Start a conversation about placements, packages, or exclusive partnerships.
Join the growing list of brands reaching thousands locally
Here are a few of the types of businesses that advertise with us.
WilCo Apartment Locators